http://www.theverypeople.co.uk The Very People RSS Newsfeed en-us Sat, 19 May 2012 01:50:19 GMT Sat, 19 May 2012 01:50:19 GMT http://blogs.law.harvard.edu/tech/rss The Very People RSS Generator 1.0 paul@e-businesspromotion.co.uk paul@e-businesspromotion.co.uk More Info...]]> Wed, 19 Oct 2011 05:57:00 GMT
The purpose of a well-written brief is to:
  
prevent confusion and misunderstandings from the outset

act as an agreed reference point for both client and agency

provide a starting point from which to measure progress against objectives

create a great way to start a discussion about your business or brand

A well-constructed brief should contain:
  
realistic objectives

an outline of the market place in which the business or brand operates, including: market size, target customers / consumers, competitor brands, distribution channels

a description of the project and the requirements for that proect (the heart of the brief)

an indication of what would not be acceptable in a response

a time plan with ideal response dates

a realistic budget breakdown

Clear, concise written communication combined with a face to face briefing is a positive and productive way to develop and maintain the relationship with your agency..

More Info...]]> Mon, 25 Jul 2011 04:06:00 GMT More Info...]]> Wed, 19 Oct 2011 05:57:00 GMT More Info...]]> Wed, 19 Oct 2011 05:57:00 GMT
The purpose of a well-written brief is to:
  
prevent confusion and misunderstandings from the outset

act as an agreed reference point for both client and agency

provide a starting point from which to measure progress against objectives

create a great way to start a discussion about your business or brand

A well-constructed brief should contain:
  
realistic objectives

an outline of the market place in which the business or brand operates, including: market size, target customers / consumers, competitor brands, distribution channels

a description of the project and the requirements for that proect (the heart of the brief)

an indication of what would not be acceptable in a response

a time plan with ideal response dates

a realistic budget breakdown

Clear, concise written communication combined with a face to face briefing is a positive and productive way to develop and maintain the relationship with your agency..

More Info...]]> Mon, 25 Jul 2011 04:06:00 GMT More Info...]]> Wed, 19 Oct 2011 05:57:00 GMT More Info...]]> Wed, 19 Oct 2011 05:57:00 GMT