The Improvement Service
| The Improvement Service was established by the Scottish Government to help improve the efficiency, quality and accountability of local public services. One of its core programmes is Customer First, a £34.5m initiative to deliver more convenient and responsive public services, especially online and by phone. At a time of unprecedented fiscal tightening across the public sector, Customer First wanted to promote the cost, time and quality benefits of its products and services to its stakeholders, including Scotland's 32 local authorities. The Very People devised and delivered a programme of strategic stakeholder communications, with elements including briefing papers, a case study presentation pack, ezine and web content, exhibition stands, powerpoint presentations and events. We also produced and placed press articles in relevant titles and led a brand redevelopment exercise to produce a new corporate identity for Customer First with increased visibility and impact. As a result of our campaign, Customer First was able to raise awareness of the collaborative benefits it offers; increase uptake of its products and services and improve its reputation among key stakeholders. "The Very People helped COSLA, the Improvement Service and its partners to quickly pull together an overall communication framework, key messages and information in accessible language which delivered considerable rewards in terms of effective collaboration and visibility.” Paul Dowie, Director of Shared Services |
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